Cosmetics company L'Occitane French prepare himself to do an IPO or public offering in Hong Kong premiere.
Has been cited by AFP, 7 March 2010 Sunday, this step is a step that would illustrate the increasing demand for luxury goods in Asia.
Not forgetting the information, companies based in France and was founded in 1976 skin care products marketed in 85 countries. Hopefully, L'Occitane could earn income of USD700 million in an IPO, in which the funds will be used to fund expansion into Asia.
"L'Occitane products in Asia is seen as an affordable luxury and make the listing in Hong Kong as one way to enter the China market. To plan a regional brand recognition," he disclosed in a company statement.
As you well know, L'Occitane has a revenue of USD731 million as of March 2009. Asia-Pacific region contributed about 40% of company sales. L'Occitane party was planning to open 40 new branches in China.
This step is a trend for retailers of high-end class as the impact of the financial turmoil in the United States and Europe. This allows L'Occitane to change the market's attention to emerging Asia, which caused widespread economic in India and China continue posting a satisfactory growth rate despite the global economic downturn.
Listingnya L'Occitane will be a boost to Hong Kong stock exchange, which is currently trying to attract more foreign companies with an interest in utilizing the potential of China's market area
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